Voici le programme de la journée:
09h00 – 10h30
It’s All About Video – How to Use Video and Real-Time as an Effective Marketing Tool for Branded Entertainment – Learnings, Best Practices and Scaleable Results
Nicolas Beauchesne
YouTube & Display Leader, Google France
Michael Seibel
Co-Founder and Chief Executive Officer, Justin.tv
Max Kornfit
Mogulus, CEO and Co-Founder
10h45 – 12h30
How to Integrate Word-of-Mouth Into your Advertising Plan – Benefit From Sustainable Word-of-Mouth Programs
Emmanuel Vivier
Culture-Buzz, CEO
Dave Balter
BzzAgent, President and Chief Executive Officer
Martin Oetting
t r n d
Sven Rusticus
CEO, Icemedia
Markus Roder
Digital Solutions, Head of Strategy
Additional Presentations:
Willem Sodderland
Buzzer Inc., CEO
Claus Moseholm
Co-Founder
13h30 – 15h00
Research 2.0 – How Online Word-of-Mouth Works and How The Impact Is Measured – Learn From Consumers Help Marketing Brands And Products
Peeter Verlegh
Professor Marketing, Erasmus University
Laurent Florès
CEO Crmmetrix
Fergus Hampton
Millward Brown Precis, Managing Director
Additional Presentations:
Yubo Chen
University of Arizona, Researcher
Suresh Sood
University of Technology Sydney, Researcher
Prof. Alex (Sandy) Pentland
MIT Media Lab, Director
15h30 – 17h30
Real Business Cases that Show How Web 2.0 Works for Your Brand
Dawn Bebé
CEO OSOyou.om
Alexander Macris/ Scott Foe
Themis Group & Nokia, Massive Gaming Gods
Pier Ludovico Bancale
CEO BootB
Additional Presentations:
Inus Hwang
Azoomma Marketing Lab, President
Sven Dörrenbächer
DaimlerChrysler AG, Marketing & Communication
Matt Rowley
Managing Partner Central
17h30 – 18h
How NOT To Earn Money From Social-Network Communities
Dr. Evil
Hatebook.org, Chief Villain